Last month I attended my third Techpoint Thursday at the Faegre Baker and Daniels building in Northern Indy. As usual I met some good contacts in the IT business in the Indianapolis area. On top of the excellent networking, there was an engaging presentation by Tim Landgrave of Microsoft. It was focused on what he called the NUI (Natural User Interface). One of his primary focuses was his belief that “touch is not natural.”
This statement popped up continuously throughout his presentation. He was highly skeptical of the popular touch interface of the iPod touch, iPhone and iPad; at one point he called up a volunteer to show how confusing the pinch the motion used to zoom on the Apple products could be when used as a command toward another person.
What is natural then? Leaning toward something to indicate you want it bigger. Beckoning to symbolize you want it to come closer. Landgrave pointed out to the audience that the philosophy behind this NUI movement has been manifested in their fastest selling product in history: the Kinect. He also referenced how this technology can be used in a variety of ways including medical applications like surgery.
All in all he made a good point about the importance of having a natural user interface integrated into new technology; however, I personally do not see a problem with Apple’s User Interface. Everyone I have seen encounter an Apple product with a touchscreen has picked it up very quickly (sometimes even commenting on the intuitive nature of the product). Bear in mind Mr. Landgrave is employed by Microsoft. What kind of employee would he be if he were not promoting his product?
Let’s face it Apple products are widely popular. It would be hard to outsell them without talking some trash; however, Landgrave was right when he said people want something natural. This same principle is applicable to Leonard-McDowell as well. Isn’t it natural to buy and sell local? It’s simple, personal, and mutually beneficial. This business plan has recently worked well for both the city of Terre Haute and MSD Wayne Township schools. In fact, I encourage you to try it out whether it be giving us a call or checking out your local farmer’s market.
Until next time,
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